有意者可在www.patagonia.com/music透過這些藝術家們網站上的專屬iPhone應用程序，和客制化網頁微件應用程式（web widget）下載歌曲。負責下載歌曲實際操作等項目，為蘋果數位影音中心iTunes。該計劃定於今年6月在日本、英國、加拿大等等各國推出。 Patagonia Music Collective Fans Fund Environmental NonprofitsVENTURA, California, March 1, 2011 (ENS)
“Buy a song, benefit the environment,” is the latest refrain at the outdoor apparel company Patagonia. Today, the company launched a new website in partnership with a group of world-class musicians to help protect and restore the environment.
The Patagonia Music Collective at www.patagonia.com/music, features a wide variety of music from pop to roots, reggae to indie rock, jazz to alt-country, and supports a wide diversity of environmental action.
Each musician or group has donated an exclusive song for purchase on iTunes and has selected a nonprofit environmental group to receive the net proceeds.
“My hope is that fans see their favorite artists supporting the environment and want to get involved themselves,” said Patagonia founder and owner Yvon Chouinard.
“The groups these musicians are supporting are the ones that are ultimately going to save the planet. Patagonia’s hopeful other musicians will see that by just donating a song they can easily provide their favorite enviro group with a new stream of financing,” said Chouinard, a lifelong rock climber and a surfer, kayaker, falconer and fly fisherman.
The Patagonia Music Collective will launch with 22 tracks bundled into two volumes of 11 tracks each. It will continue as a long-term project, with one new benefit track and three emerging tracks to be released each subsequent week.
The exclusive tracks will be sold at $.99 each, with net proceeds going directly to the environmental organizations of the artists’ preference. Benefit compilation albums will be available at Patagonia stores worldwide.
The diversity of environmental groups that will benefit from the Patagonia Music Collective project is as great as the range of musical styles represented.
“Musicians have been interested in partnering with Patagonia on our environmental work for years, but we didn’t have the right platform to work together effectively,” said Rob BonDurant, Patagonia’s vice president of marketing, “The Music Collective provides us with a way to partner directly with enviro-minded artists and to engage their fans in environmental efforts. It’s truly a new model for green giving.”
The tracks will be available at www.patagonia.com/music, through a dedicated iPhone app and a web widget at participating artists’ websites. Fulfillment will be handled by iTunes. The program will roll out internationally in Japan, the UK, Canada, and elsewhere this June.